These Startups Are Taking Down the Billion Dollar Mattress Industry

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Have you recently stopped for a minute to think about how well you sleep? Have you taken a look at your current mattress? Noticed anything? Perhaps it might be too old, and the wear and tear after so many years is resulting in a worse sleeping experience for you, maybe some stiffness in your muscles and some neck pain as a result.

According to the Sleep Foundation, and although there’s no rule set in stone for it, your average mattress is going to have a lifespan of about eight years or so; they also mention that the older you are (starting at over 40 years old) this timespan might end up being shorter due to the body essentially needing a constant high-quality foundation when it comes to sleeping. [1]

Well, if you’re then thinking about buying a new mattress to replace your old one (and you should, as it’s been proven that new mattresses help immensely when it comes to back pain and getting sleep [2]), but you’re not exactly too keen on going to the same old, boring, inconvenient and oftentimes pricey mattress stores, then we might have just the thing for you.

Bed-in-a-box Mattresses are a Great Online Alternative to Conventional Mattresses

Have you ever wanted to buy a new bed because your current one is getting a bit too old, only to just not do it simply because the whole process is just not worth it? If that is the case -hell, even if it’s not- these bed-in-a-box mattresses are a fantastic option for you.
While it has been increasing in popularity over the last handful of years, the original bed-in-a-box concept is not exactly new.
The concept, according to the BedInABox company, [3] started in the year 2004, when some experts got together and came up with the creative yet most certainly crazy idea of putting a queen-sized mattress inside a box. About a year and a half later, the concept would be finalized and this industry would start walking on two legs, albeit a bit slowly at first.

All of this thanks primarily to Bill Bradley, who was one of the aforementioned experts and the main mastermind behind the machine that would allow beds to be put into boxes from then on.

Since then, this small but promising industry has grown, and has done so even more over the last half a decade, along with the increasing sphere of influence of the Internet and social media.

These mattresses, if there was ever just one word to define them, are game-changing. The whole ‘bed-in-a-box’ thing is pretty much self-explanatory. You browse the online website of one the many sellers, pick and order your mattress online, pay for it, wait, and in a couple of days you’ll have your new mattress. In a box, of course. After that, all that’s left is to simply take it inside and then out of the box, put in on your bed frame, and enjoy your new bed.

This process has, in many people’s opinion, changed the whole landscape for them. It’s basically made brick-and-mortar bed stores completely obsolete for many. And who would blame them? There is now no longer a need to buy a giant bed in one of those stores, go through all the hassle, and then hire some random people to help you put the mattress in your bed. Bed-in-a-box mattresses offer you all of this and more.

Simplicity, affordability, and comfort. All in one package.

We’ve already talked about just how simple the whole process is when it comes to buying bed-in-a-box mattresses from step one all the way to the last one. However, that is not all the benefits they offer over conventional mattresses.

Most of these aforementioned bed-in-a-box mattresses are made of high-quality foam which makes them quite comfortable. Even if you end up not liking your purchase though, most of these companies offer very generous trial periods (most of them are about 100 or more days) and return policies compared to retail competitors.

While it is true that the prices of conventional mattresses vary relatively wildly, most of the good-quality ones are going to be quite expensive, especially when you take into account the fact that you’ll most likely have to hire some people in order to move and install it.

Bed-in-a-box mattresses also vary in price, of course, but these prices are on average more accessible to their retail counterparts. Plus, you can always easily catch discounts on their websites, which are always a couple of clicks away, as opposed to the retail versions where chances are you won’t get as lucky with them.

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Where to get one?

Well, online of course. All kidding aside, there are many websites that offer bed-in-a-box mattresses. They also include other bed-related things (which are also shipped right to your door, of course) like a variety of pillows, sheets, weighted blankets, bed frames, mattress protectors, and many, many more things.
While there are more of these companies that we can keep track of, here are some of the most popular ones:

  • The aforementioned BedInABox, one of the first companies of its kind. It offers a variety of mattresses at very reasonable prices, as well as a 120-night, risk-free trial, 20-year warranty, free 2-5-day shipping and free returns. [4]
  • Casper. It offers a 100-night trial, also risk-free, a 10-year limited warranty, customer service available seven days a week, and free shipping and free returns. They’re also offering an end-of-season clearance right now, so it’s a great time to check them out. [5]
  • Leesa Mattress. Like Casper, Leesa also offers a 100-night free trial, along with free shipping and returns. They also donate one mattress for every ten they sell, if you feel like helping out. [6]
  • Douglas. The all-Canadian mattress, as they call it. They offer a 120-night trial and free returns as well. [7]

Special Considerations – Medicare may cover 80% of the mattress, or any approved DME (Durable Medical Equipment).

[1] https://www.sleepfoundation.org/bedroom-environment/touch/when-buy-new-mattresses-and-pillows
[2] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2697581/#__sec11title
[3] https://www.bedinabox.com/pages/about-us
[4] https://www.bedinabox.com/
[5] https://casper.com/ca/en/
[6] https://leesa.ca/
[7] https://www.douglasbed.ca/en/

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